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Kefir gains ground in the dairy aisle | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Alison Dunn

SIX YEARS AGO, NIGEL OLIVER GOT A REQUEST from a customer: could he order some kefir for the dairy counter?

Oliver, a category analyst with Ontario independent grocer Vince’s Market, hadn’t heard of kefir, but started ordering units of the fermented dairy drink from Quebec-based Liberté every week.

http://www.canadiangrocer.com/top-stories/kefir-bubbles-up-46774
 

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